A good way to accelerate improving competitive position is to set progress goals to move years ahead of what anyone else has been delivering. An even better idea is to set goals that represent astonishing and important breakthroughs. Such a goal might mean shooting for a 10,000 percent solution in cost reductions while employing minimal resources.
What’s the benefit? Higher goals force you to consider new ways to accomplish tasks. You may even discover that lower cost choices exist that you didn’t know about.
Here’s a space exploration example that shows how seemingly impossible goals can lead to creating stellar performance . . . on a tight budget. This example demonstrates that playing safe may be the most dangerous thing you can do. Instead, shoot for perfection on a slightly increased budget and you may exceed previous accomplishments by hundreds of times.
Ever since people began looking at Mars through telescopes, observers have seen areas that appeared to be canals and bodies of water. That appearance led generations of science fiction authors to create stories about life on Mars.
With better telescopes, it soon became apparent that there were no canals and bodies of water. Instead, there are places on Mars that […]

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